BerkleyPowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites – Set More Hooks and Catch More Fish!

• Formulated for all panfish species
• Emulates insect larvae on which many fish feed
• Great for ice fishing and open water bobber fishing