Today, were one of the top fishing lure manufacturers in the world, producing products under the Wordens, Poes, and Hildebrandt brand names. The same values that established Yakima Bait Company in its early years continue on today, with an unwavering commitment to producing the worlds most effective fishing lures for the worlds most discerning anglers.

• Like all diving plugs, diving depth will vary depending on current speed, line diameter and the amount of let out..
• Worden’s Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features..
• Dives up to 20′.
• Factory rigged with treble hooks but works with singles too!.